Responsible Marketing Pact
Against minors’ exposure to alcohol beverage marketing
The Responsible Marketing Pact is an initiative of the
The goal is to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors and strive to ensure the online environment is free from alcohol marketing to minors.
The RMP has been in force since 2014 and is monitored every year by independent third parties.
For more information on the Responsible Marketing Pact, please contact Giuditta Hanau Santini at rmp@wfanet.org